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Your next campaign is keeping the donors you have.

Retention compounds. A few points of improvement is worth more than most acquisition campaigns — see what a lift is worth to your organization over five years.

1

Your donor base

Active donors

Donors who gave in the last 12 months.

800donors

Average annual giving per donor

Total annual donations divided by active donors.

$ per donor / year
2

The retention lift

Current donor retention rate

Share of last year's donors who gave again this year. Sector average is around 40–45%.

45% retained

Retention lift to model

What systematic thank-yous, renewals, and lapsed-donor winback typically add.

5point lift
Five-year value of the retention lift
$—over 5 yrs

— extra donors retained in year one

Extra donors retained, year one
Donors who would have lapsed without follow-up.
—
Extra revenue, year one
Those donors at your average annual gift.
—
Retention modeled
Current rate versus lifted rate.
—
Talk to an Associate

These figures are directional — a conversation starter, not an audit. They model the inputs you provided against typical benchmarks. A rethinQ Associate can help you pressure-test the real numbers for your business.

Keep the donors you earned

Follow-up systems thank, renew, and win back — without a bigger team.

Donors stay, giving compounds, and the mission keeps the money.

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[email protected] · 1-855-rethinQ (738-4467)

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