Terms of Service

Website Terms Governing Use of rethinq.ca

Effective Date: April 20, 2026   |   Entity: 2785046 ALBERTA INC. DBA rethinQ Solutions

PLAIN-LANGUAGE SUMMARY

These Terms govern your use of our website, rethinq.ca. They do not govern any consulting engagement — those are covered by a separate signed agreement. By using the site, you agree to these Terms. If you do not agree, please do not use the site.

1. About These Terms

These Terms of Service (the "Terms") form a binding agreement between you and 2785046 ALBERTA INC. DBA rethinQ Solutions ("rethinQ," "we," "us," or "our"), a corporation incorporated under the laws of the Province of Alberta, Canada. These Terms apply to your access to and use of the website located at rethinq.ca, including any subdomains and any content, features, or functionality offered through it (collectively, the "Website").

These Terms do not govern the delivery of consulting, advisory, or professional services by rethinQ. Any such services are governed by a separate Statement of Work (SOW), Master Services Agreement (MSA), or engagement letter signed between rethinQ and the client.

By accessing or using the Website, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not access or use the Website.

2. Eligibility

You must be at least 18 years of age (or the age of majority in your jurisdiction, whichever is greater) to use the Website. By using the Website, you represent and warrant that you meet this requirement and that you have the legal capacity to enter into these Terms. If you are accessing the Website on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

3. Permitted Use of the Website

rethinQ grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to access and use the Website for your personal or internal business purposes, subject to these Terms.

3.1 You agree not to:

•     Use the Website for any unlawful, fraudulent, deceptive, or harmful purpose.

•     Attempt to gain unauthorized access to any part of the Website, to rethinQ systems, or to any account, server, or network connected to the Website.

•     Interfere with, disrupt, probe, scan, or test the vulnerability of the Website or its infrastructure, including through denial-of-service attempts, injection of malicious code, or bypassing security controls.

•     Use any automated means (including bots, scrapers, spiders, or crawlers) to access, copy, extract, index, or monitor the Website, except for legitimate search-engine crawling that respects our robots.txt directives.

•     Reverse-engineer, decompile, disassemble, or otherwise attempt to derive source code or underlying ideas from any part of the Website.

•     Harvest, collect, or store personal information about other users.

•     Reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any content from the Website without rethinQ's prior written consent.

•     Use the Website to transmit unsolicited commercial communications, malware, or other harmful content.

•     Remove or alter any copyright, trademark, or other proprietary notices.

4. Intellectual Property

4.1 Ownership

All content on the Website — including text, graphics, logos, icons, images, audio and video, downloads, frameworks, questionnaires, methodologies, one-pagers, templates, software, and the overall design, arrangement, and compilation (collectively, the "Content") — is owned by rethinQ or its licensors and is protected by Canadian and international copyright, trademark, and other intellectual property laws.

The "rethinQ" name, the rethinQ logo, the tagline "Question. Qualify. Quantify." the "rethinQ Associate" designation, the "rethinQ Connect" product name, and all related names, logos, and designs are trademarks of rethinQ. You may not use these marks without our prior written permission.

4.2 Limited Download Licence

Where the Website makes downloadable materials available (such as framework documents, intake questionnaires, or division one-pagers), rethinQ grants you a limited, personal, non-exclusive licence to download, view, and share such materials in unaltered form for your internal evaluation of rethinQ's services. You may not remove rethinQ branding, modify the content, or redistribute the materials for commercial purposes without our prior written consent.

4.3 Feedback

If you submit comments, suggestions, ideas, or feedback about the Website or rethinQ's services, you grant rethinQ a perpetual, irrevocable, royalty-free, worldwide licence to use, reproduce, modify, and incorporate that feedback for any purpose, without compensation or attribution to you.

5. Forms, Submissions and Inquiries

The Website may invite you to submit information through contact forms, intake questionnaire downloads, newsletter sign-ups, or discovery-call booking tools. When you submit information:

•     You represent that the information you provide is accurate, current, and complete.

•     You understand that submission of a form does not create a consulting engagement, professional relationship, or contractual obligation on rethinQ's part. Any engagement requires a separately signed agreement.

•     You consent to rethinQ contacting you using the contact details you provide, in accordance with our Privacy Policy and applicable Canadian anti-spam laws (including CASL).

•     You agree not to submit confidential, sensitive, or privileged information through standard web forms. If you need to share sensitive material, please request a secure channel.

6. Third-Party Links and Services

The Website may contain links to third-party websites, tools, or services (for example, scheduling tools, social media platforms, partner resources, or payment processors). These links are provided for convenience only. rethinQ does not control, endorse, or assume responsibility for any third-party content, policies, or practices. Your use of third-party websites and services is at your own risk and governed by the terms and privacy policies of those third parties.

7. Informational Content — No Professional Advice

Content on the Website — including frameworks, scorecards, articles, one-pagers, blog posts, and other materials — is provided for general informational purposes only. It does not constitute legal, accounting, financial, tax, medical, psychological, technological, security, or any other professional advice. rethinQ's methodologies are designed to inform structured engagements; they are not a substitute for tailored advice from a qualified professional.

You should not act or refrain from acting on the basis of Website content without first obtaining advice from a qualified professional who has reviewed your specific circumstances. Any reliance on Website content is strictly at your own risk.

8. Disclaimer of Warranties

THE WEBSITE AND ALL CONTENT ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, RETHINQ DISCLAIMS ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE, ACCURACY, COMPLETENESS, AVAILABILITY, RELIABILITY, AND UNINTERRUPTED OR ERROR-FREE OPERATION.

rethinQ does not warrant that the Website will be available at all times, that it will be secure or free of viruses or other harmful components, or that defects will be corrected. You are responsible for implementing your own safeguards, including up-to-date antivirus protection and backup procedures.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL RETHINQ, ITS DIRECTORS, OFFICERS, EMPLOYEES, ASSOCIATES, CONTRACTORS, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITY, GOODWILL, OR ANTICIPATED SAVINGS, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF (OR INABILITY TO USE) THE WEBSITE — EVEN IF RETHINQ HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

RETHINQ'S TOTAL AGGREGATE LIABILITY TO YOU ARISING OUT OF OR RELATING TO YOUR USE OF THE WEBSITE WILL NOT EXCEED ONE HUNDRED CANADIAN DOLLARS (CAD $100.00).

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law, including liability for fraud, gross negligence, or wilful misconduct.

10. Indemnification

You agree to defend, indemnify, and hold harmless rethinQ and its directors, officers, employees, Associates, contractors, agents, and licensors from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to: (a) your use of or access to the Website; (b) your breach of these Terms; (c) your violation of any law or of the rights of any third party; or (d) any content or information you submit through the Website.

11. Privacy

Your use of the Website is also governed by our Privacy Policy, which describes how we collect, use, and disclose personal information. The Privacy Policy is incorporated into these Terms by reference. Please review it carefully.

12. Changes to the Website and Terms

rethinQ may modify, suspend, or discontinue any part of the Website at any time, with or without notice. We may also revise these Terms from time to time. When we make material changes, we will update the Effective Date at the top of this document and, where appropriate, provide additional notice (such as a banner on the Website or an email to subscribers). Your continued use of the Website after changes take effect constitutes your acceptance of the revised Terms.

13. Termination

rethinQ may suspend or terminate your access to the Website at any time, without notice, if we believe you have violated these Terms or engaged in conduct that may harm rethinQ, our users, or third parties. Sections that by their nature should survive termination (including Sections 4, 7, 8, 9, 10, 14, and 15) will survive.

14. Governing Law and Dispute Resolution

14.1 Governing Law

These Terms and any dispute arising out of or relating to them or the Website will be governed by and construed in accordance with the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles.

14.2 Good-Faith Discussion

Before initiating any formal dispute resolution, the parties will first attempt in good faith to resolve any dispute by direct discussion. Either party may initiate this step by providing written notice to the other describing the dispute and proposed resolution.

14.3 Mediation

If the dispute is not resolved through direct discussion within thirty (30) days of written notice, the parties will submit the dispute to confidential mediation administered in Calgary, Alberta, by a mutually agreed mediator (or, failing agreement, a mediator appointed by the ADR Institute of Canada). The parties will share mediator fees equally and will each bear their own legal costs during mediation.

14.4 Binding Arbitration

If the dispute is not resolved through mediation within sixty (60) days of commencement, the dispute will be finally resolved by binding arbitration under the Arbitration Act (Alberta), administered by a single arbitrator appointed in accordance with the rules of the ADR Institute of Canada. Arbitration will take place in Calgary, Alberta, and be conducted in English. The arbitrator's award will be final and binding on the parties and may be entered as a judgment in any court of competent jurisdiction.

14.5 Exceptions

Notwithstanding the above, either party may seek injunctive or other equitable relief from a court of competent jurisdiction in Alberta to protect its intellectual property or confidential information, or to enforce an arbitration award.

14.6 No Class Actions

To the extent permitted by law, any dispute resolution under these Terms will be conducted on an individual basis only, and not as part of a class, consolidated, or representative proceeding.

15. General

15.1 Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and rethinQ regarding your use of the Website and supersede all prior or contemporaneous communications and proposals relating to the Website.

15.2 Severability

If any provision of these Terms is held to be invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the remaining provisions will continue in full force and effect.

15.3 No Waiver

Failure by rethinQ to enforce any right or provision of these Terms will not constitute a waiver of that right or provision.

15.4 Assignment

You may not assign or transfer these Terms without rethinQ's prior written consent. rethinQ may assign these Terms without restriction, including to an affiliate or in connection with a merger, acquisition, or sale of assets.

15.5 Language

The parties have requested that these Terms and all related documents be drafted in English. Les parties ont exigé que la présente entente et tous les documents connexes soient rédigés en anglais.

15.6 Headings

Headings are for convenience only and do not affect the interpretation of these Terms.

16. Contact Us

Questions about these Terms can be directed to:

2785046 ALBERTA INC. DBA rethinQ Solutions

Email: [email protected]

Phone: 1-855-rethinQ (738-4467)

Website: rethinq.ca

Jurisdiction: Province of Alberta, Canada