Growth

Grow smarter. Not just bigger.

Revenue acceleration, market positioning, digital presence, and predictable pipeline generation — with a trusted advisor managing every vendor relationship.

Start with 15 minutes What your Associate covers

The challenge

Everyone is pitching. Nobody is accountable.

The challenge

You're fielding calls from SEO agencies, lead gen firms, marketing consultants, and sales tool vendors — each pitching their own solution. Nobody is looking at the full picture, and nobody is accountable for results across your entire growth engine.

The rethinQ approach

Your rethinQ Associate maps your entire revenue pipeline, identifies the real gaps, and sources the right partners for each — from brand strategy to lead generation to sales optimization. One advisor. Full oversight. No competing agendas.

Practice Leads · Growth & Brand

Operators who have built the pipeline, not just presented a plan.

rethinQ doesn't staff growth engagements with agencies selling retainers. Our Growth Pillar is led by practitioners who have carried a number — and a curated specialist network behind them.

Practice Lead · Growth & Brand

CJ Wasylkiewicz

Brand & Content Strategist · Demand Generation · Web & Digital Build · Marketing Systems Auditor

Nine years inside big engineering and technology firms showed CJ where growth actually stalls, and it is rarely the marketing. Most companies don't have a growth problem, they have a positioning problem. In 2022 she left to start her own firm and has since worked with more than thirty local brands on strategy, branding, and execution.

Her marketing is strategic, with a flair for graphic design, but the real skill is execution: managing the process and bringing the work to life across every platform it has to live on. Every engagement starts by assessing what is already running, then cutting it back to a strategy that converts. Clients are left with a marketing process they can own and run without her.

She is self-taught and industry tested — no formal marketing certifications, seven years of university, and fifteen years of results. At her core she is a leader, mentor, and community builder, and she works in marketing economics: knowing what a dollar actually buys, and getting the most out of the budget a business has rather than the one it wishes it had.

Founder & Creative Director, Alluv Creative Founder & Chief Operating Officer, Rumble & Render Self-taught & industry tested

Track record

15+

Years in marketing and communications, enterprise through owner-led

30+

Local brands worked with on strategy, branding, and execution since 2022

15+

Client websites under management, 10+ launched as redesigns or built from scratch

20+

Events planned and executed, concept through post-event follow-through

Areas of expertise

Website design, build and optimization, from full rebuild to a first site
Brand creation and content strategy, identity through to launch
SEO and AEO strategy, with a dozen client sites tracked and reported monthly
Digital lead generation across Google, Meta and LinkedIn, managed to a target
Sales and marketing optimization, closing the gap between the campaign and the close
Event planning, execution and event marketing, from run of show to the follow-up
Complete brand builds and repositionings — five delivered to date

Sector focus: Engineering and energy, professional services, technology and software, insurance and finance, and nonprofit and community. Built for owner-led and founder-led B2B firms where marketing has never had a full-time owner.

In her words

Most companies don't have a growth problem. They have a positioning problem.CJ Wasylkiewicz, Practice Lead — Growth & Brand

Recommendations

CJ designed and created our website, socials and marketing work for promotions in magazines, stadiums and online. She hit the ball out of the park every single time. Her communication is quick and detailed and she never missed a deadline. I would recommend her every day of the week!Ranny Shibley, CEO of Bloom Benefits Group & Co-Founder of Bravn Talent Ltd — CJ's client

Carend Joy was one of those rare individuals who made an extremely positive impression on me right away through her intellect and classroom presence. In these interactions, I found Carend Joy to be a very focused, attentive, dedicated and more worldly then most of her peers. Carend Joy was actively involved in many initiatives both in and out of the university community and genuinely cared about others welfare.Ken Ruller, Retired Human Resources Specialist — university classmate & project teammate; LinkedIn recommendation excerpt, March 29, 2011

Practice Lead · Sales & Revenue Growth

Allan Manzano

Sales Strategy · Revenue Growth · Go-to-Market · Sales Leadership

More than fifteen years in B2B sales and leadership taught Allan that most sales problems aren't actually sales problems. A missed target can be a pipeline problem. A pipeline problem can be a positioning problem. Growth can expose weaknesses in leadership, process, technology or execution. The number on the dashboard tells you something is wrong — but rarely tells you why.

Allan has spent his career figuring out the why. He has led large, multi-market sales organizations, built new teams and go-to-market motions, expanded businesses into Mid-Market and Enterprise, and rebuilt the operating systems behind sales performance. His experience spans telecommunications, technology and managed services, from carrying a quota himself to leading approximately 70 people across Western Canada.

His approach is both commercial and people-centred. He works from the economics backwards — market opportunity, customer value, pipeline, productivity, margin and return on investment — then looks at whether the people, process and technology underneath them can actually deliver the strategy. At his core, Allan is a builder: he develops leaders, creates operating rhythms that make performance visible, and turns growth strategies into practical execution.

Former Director, Shaw Business & iTel Networks MBA Candidate, Haskayne School of Business 15+ Years · B2B Sales & Commercial Leadership

Track record

70+

People led across Western Canada, including six sales managers across a multi-market sales organization

33%

Of regional revenue generated by a Mid-Market team representing approximately 15% of sales headcount

15+

Years across B2B sales and commercial leadership, from frontline selling to Director-level accountability

Builder

Career spent inside the organizations asked to deliver the number, not advising from outside

Areas of expertise

Sales strategy and revenue acceleration — diagnosing where growth is constrained and translating strategy into an executable commercial plan
Go-to-market and market segmentation — ideal customer profiles, coverage models, market opportunities and targeted sales motions
Mid-Market and Enterprise growth — evolving from transactional selling toward larger, more complex and strategic customer relationships
Sales operating systems and revenue operations — CRM discipline, forecasting, pipeline governance, dashboards, KPIs and management cadence
Sales leadership and manager development — leaders who coach behaviours and build sustainable performance rather than simply manage the number
Commercial performance and economics — connecting revenue decisions to margin, customer value, productivity, investment and ROI
Technology-enabled sales transformation — aligning CRM, data, automation and digital tools to the strategy and customer journey
Cross-functional execution — bringing Sales, Marketing, Finance, Operations and leadership around the customer and commercial plan

Sector focus: Telecommunications, technology, managed services, and B2B services. Particularly suited to established organizations at a growth inflection point — moving up-market, professionalizing the sales organization, developing the next layer of leadership, improving commercial discipline, or better aligning people and technology around a growth strategy.

In his words

The dashboard tells you where to look. Leadership begins when you ask why — and build the people, process and systems to do something about it.Allan Manzano, Practice Lead — Sales & Revenue Growth

Recommendations

I spent almost 2 years under the direct leadership of Allan on the Shaw Business SMB sales team. His dedication to a positive customer experience and knowing what levers need to be pulled and when, will always be something I strive to imitate.Kyle Kerr — reported to Allan directly, Shaw Business

Allan contributed massively to my growth and success in the company and the position in general. This success that I've achieved wasn't only for me, it was for so many people on the floor thanks to Allan's wise leadership, vision, and patience.Jay Awad, Workforce Strategist, ADP Canada HCM — Shaw Business

When I think of the leaders who've had the biggest impact on my personal and professional growth, Allan Manzano is at the top of that list. Through every stage, Allan has been a steady hand, a strategic mind, and an empathetic mentor.Boneto Edwards — reported to Allan directly

Our Practice Leads bring independent expertise through the rethinQ Associate model. Profiles highlight their professional backgrounds; selected recommendations are excerpted from LinkedIn and credited to their authors. Engagement details are confirmed in a written Statement of Work.

What your Associate covers

The full growth stack, one point of trust.

Website design & optimization

Conversion-focused web presence aligned to your brand and pipeline goals.

SEO / AEO strategy

Search and AI Engine Optimization to capture demand where buyers are looking.

Lead gen & cold calling as a service

Outsourced pipeline generation with accountability and performance tracking.

Revenue generation strategy

Full-funnel strategy connecting marketing spend to closed revenue.

Sales process optimization

CRM workflows, pipeline hygiene, and sales enablement that drive close rates.

Brand & content strategy

Positioning, messaging, and content systems that build authority and trust.

How it works

Diagnose, align, optimize.

1

Diagnose your pipeline

Your Associate audits your current growth engine — website, SEO, lead gen, sales process, and vendor relationships — to identify what's working and what's wasted.

2

Source & align partners

Instead of juggling five agencies, your Associate finds the right specialist for each gap, negotiates terms, and coordinates delivery across the full growth stack.

3

Measure & optimize

Ongoing oversight with clear KPIs: pipeline velocity, cost per lead, conversion rates, and revenue attribution. Your Associate holds every vendor accountable to results.

Built-in accountability

An advisor who works for you — not the vendors.

Every rethinQ Associate is a hands-on strategist with real-world execution experience. They embed with your team, learn your business inside and out, and take full ownership of sourcing, negotiating, and overseeing every vendor relationship on your behalf.

No more siloed agencies working at cross-purposes. One strategy, one advisor, full accountability.

See how we think

See the plan before a single recommendation.

See exactly how we assess, diagnose, and plan before a single recommendation is made.

Explore the Growth Framework Start with 15 minutes to say hi

[email protected] · 1-855-rethinQ (738-4467)