You nominate
Name a motivated junior (typically 21–30) from your network. The existing relationship creates real sponsor accountability from day one.
rethinQ Marketing U · The Marketing Talent Incubator
Marketing isn't one job. It's eight disciplines wearing one title.
Nominate a motivated junior from your own network. We build them into a full-stack SMB marketer — brand, content, demand gen, paid, SEO, email, ops and analytics — executing on your priorities, trained on your stack.
The Problem
You can't afford a specialist per channel. And the generalist you need is already employed.
- 01
One title, eight jobs
Your "marketing person" needs to write, run ads, fix the CRM, chase SEO, build emails and explain the numbers. Almost nobody junior arrives able to do all of it.
- 02
Hiring a junior is a coin flip
You take a chance on someone eager, then discover you don't have the time or curriculum to build them across every discipline the role actually requires.
- 03
Agencies rent you capability
You pay a retainer for execution, and when it ends you own nothing — no internal knowledge, no person, no institutional memory of what worked.
"Most SMBs don't need a specialist. They need one capable person who can cover everything — and that person is expensive, rare, and usually taken."
The bet behind Marketing UThe Curriculum
Eight disciplines. One full-stack marketer.
We train a generalist, not a specialist. The goal is someone who can independently run an SMB marketing function — competent enough everywhere to execute, and literate enough to know what to escalate.
01
Brand & Positioning
ICP and personas, value propositions, and a message held consistently across every channel.
02
Content & Copywriting
Web copy, long-form content and campaign copy that converts rather than decorates.
03
Demand Generation
Campaign and offer design, funnels, and the path from stranger to qualified lead.
04
Paid Media
Paid search and paid social fundamentals, with budget discipline and creative testing.
05
SEO & Organic
Technical basics, keyword and intent research, and optimizing content for discovery.
06
Email & Lifecycle
Nurture sequences, segmentation, deliverability hygiene and lifecycle automation.
07
Marketing Ops
CRM hygiene, workflow construction and platform administration — on the rethinQ OS stack.
08
Analytics & Attribution
Tracking, reporting, and telling what actually moved the number from what merely happened.
Marketing ops is taught on rethinQ OS, our own platform — so if you convert your rep to full-time, they already know your stack cold.
How It Works
Nominate. Screen. Train. Decide.
You bring the candidate and the sponsorship; we bring the curriculum, the coaching, and the accountability.
1
2
We screen
We assess writing, analytical comfort, creative judgement and coachability against a standardized rubric — a shared go/no-go before anyone starts.
3
We train & manage
For 6–12 months your rep builds across all eight disciplines, executing exclusively on your marketing, under continuous coaching and QA.
4
You decide
At the 6- and 12-month gates you review the results and choose: continue, convert to a full-time hire, or exit — cleanly.
The Economics
Predictable. Not variable.
You fund the rep's base. We're paid a fixed monthly retainer. That's the whole model — no percentage of ad spend, no cut of your rep's pay, no performance fee.
Rep base · client-funded
Earmarked to your rep
The full base goes to the person doing the work. We take none of their compensation.
$40k–$60kClient-funded · 100% to rep
Management retainer
A fixed monthly fee
Covers curriculum, coaching, QA and tooling — set by tier, not by how much you spend on media.
$1.5k–$3.5kPer month · by tier
Buyout · conversion
A clean path to full-time
Convert your rep to a permanent hire for a fixed fee. The retainer ends there.
$5k–$10kFixed conversion buyout
Launch
$1,500 / mo
Weekly coaching, monthly QA. Foundational build across the core disciplines.
Scale · default
$2,500 / mo
Twice-weekly coaching, biweekly QA. Full intensity across all eight.
Embed
$3,500 / mo
Daily touchpoints, weekly QA. Deepest integration with your team.
Marketing U · Scale
~$80k / yr
All-in. Trained across eight disciplines — and you own the person at the end.
Mid-level marketing hire
~$80–95k / yr
Salary alone. No training infrastructure; capability limited to what they arrive with.
Agency retainer
~$60–120k / yr
Capability rented, never owned. No internal knowledge retained when it ends.
A fixed retainer means we're paid whether or not a given month is a standout — we won't pretend otherwise. What you buy is predictability, and accountability lives in the contracted SLA and the decision gates: we keep the retainer only if you choose to renew. Figures are illustrative and set per engagement; comparison ranges are directional, not sourced benchmarks.
The Program
Ramp. Production. Prove-out.
Breadth first, then depth on the channels that actually matter to your market.
Weeks 1–6
Ramp
Working literacy across all eight disciplines. Positioning work, marketing stack setup, tracking, and a baseline audit of what you already have.
→ Scorecard, baseline audit, 90-day plan
Months 2–6
Production
Live campaigns against the plan. Content shipped on cadence, channels managed, and depth built on your priority disciplines under weekly coaching.
→ Weekly KPI reports + monthly reviews
Months 6 & 12
Prove-out
An evidence-based decision gate against the SLA. Continue at the same or a different tier, convert your rep to full-time, or exit.
→ Continue · convert · exit
The Difference
No vanity metrics. Ever.
The characteristic failure of junior marketing isn't idleness — it's activity nobody can tie to revenue. A junior marketer optimizes for whatever you measure them on, so the SLA is explicit about what does and doesn't count.
Excluded from the SLA
What we won't report as progress
- Impressions and reach
- Follower counts
- Likes and engagement rate
- Post volume for its own sake
vs
What we actually report
Measures tied to revenue
- MQLs against an agreed definition
- Pipeline influenced, in dollars
- Cost per lead and per acquisition
- Campaigns shipped and channel performance vs. baseline
"Measure reach, and you get a marketer who generates reach. We measure the things you'd defend in a board meeting."
Who It's For
Built for SMBs who need breadth, not depth.
One person must cover everything
There's no budget for a specialist per channel, and you need someone genuinely capable across all of them.
Founder-led marketing
You're still writing the emails and running the ads yourself, and you need to hand it off to someone real.
Agency fatigue
You've been renting capability at retainer cost with nothing owned in-house to show for the spend.
A junior you'd vouch for
You can name a motivated candidate from your network — you just can't train them across eight disciplines.
Get started
You know someone worth betting on. Let's build them.
Bring us the junior you'd vouch for. We'll bring the curriculum, the coaching, and the accountability — and give you a marketer you can actually keep.
[email protected] · 1-855-rethinQ (738-4467)
[email protected] | 1-855-rethinQ (738-4467)
Stay curious & rethinQ your potential.
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